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What must all advertising for contractors include?

  1. Contractor's phone number

  2. Customer testimonials

  3. Maryland home improvement commission license number

  4. Website link

The correct answer is: Maryland home improvement commission license number

In the context of contractor advertising, it's essential for compliance and transparency that any advertisement clearly includes the Maryland Home Improvement Commission (MHIC) license number. This requirement serves multiple purposes: it assures potential customers that the contractor is properly licensed and regulated, provides a means for clients to verify the contractor's legitimacy, and establishes a level of accountability in the industry. Including the MHIC license number in advertising is vital for protecting consumers from fraudulent practices and unlicensed contractors who may not adhere to industry standards. This regulation contributes to the overall integrity of the contracting profession in Maryland, ensuring that contractors operate within the legal framework designed to protect consumer interests. While a contractor's phone number, customer testimonials, or a website link may enhance an advertisement or provide additional contact options, the inclusion of the license number is a statutory requirement and is critical for compliance with Maryland's regulations governing the home improvement industry.