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What information must be included in advertising?

  1. "Maryland Home Improvement Commission License No" or "MHIC#"

  2. Contractor's personal phone number

  3. Details of past projects

  4. The address of the business

The correct answer is: "Maryland Home Improvement Commission License No" or "MHIC#"

Including "Maryland Home Improvement Commission License No" or "MHIC#" in advertising is essential because it establishes credibility and verifies that the contractor is licensed to operate in the state. This information reassures potential clients that they are dealing with a legitimate business that has met the standards set by regulatory authorities. In many jurisdictions, including Maryland, it is a legal requirement for licensed contractors to display their license number in advertisements. This practice helps protect consumers by ensuring they can easily identify whether a contractor is properly credentialed and compliant with state regulations. While other pieces of information, such as a contractor's personal phone number or details about past projects, can be helpful in advertisements, they do not carry the same level of legal significance or assurance of licensure. Including a business's address can also be beneficial for establishing a physical presence but is not necessarily a requirement for compliance with advertising regulations related to licensing.